How to Market Shea Body Butter
Shea body butter is a moisturizing skin-care product made popular by high-profile companies like Carol's Daughter and the Body Shop. It is a rich, creamy butter considered to be somewhat of a luxury item. The four Ps of marketing are: product, price, place and promotion--implement each of them in selling your shea body butter
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Instructions
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Shea butter is a natural moisturizer and sunscreen that protects the skin from UV rays. It also gets rid of unsightly scars, marks and blemishes. Shea butter is a good chap stick, helps acne problems and reduces the appearance of stretchmarks.
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Your target consumer should come from one or more of the following: teens with acne problems, pregnant women with stretchmarks, women and men who have dark marks on their skin, people with dry skin and lips, and people who live in areas that are very sunny and need protection from UV rays.
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Establish your suggested retail price for the product. Keep your competitor's pricing in mind when doing so.
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Decide where your shea body butter will be sold. Your main two options for this type of product are online and in retail stores. Sell your shea body butter at wholesale to street vendors, as natural personal care items tend to do well in street sales.
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Design a promotional plan for your product. This can include a PR campaign, radio or television advertising or print ads. Draw in new customers with coupons and special price promotions. Get a respected personal care expert to review your product online. Word-of-mouth campaigns are extremely effective when it comes to skin care products, but they can be a challenge to establish.
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