How to Write a Great Sales Letter

Effective sales letter writing can help you succeed when you want to sell something online. This article will help you write and proofread your sales letter effectively so you can increase your conversion from readers to customers. Instead of paying up to $5,000.00 for an expert sales letter writing copywriter to write your letter for you, you can do it yourself with the below tips.

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

• a great product to sell that you believe in
• a website to post your letter on
• ambition to succeed

1. 
   Headline!

   Write a Catchy Headline
   
   The first thing you'll need for a winning sales letter is a great headline. The headline should be in bold and should be larger than your other text. It should grab the reader and make them want to read your sales letter.

2. 

   Make the Page Appealing
   
   Your sales page should be visually appealing and having a photo of what you're selling or a photo that feeds the desire of your target audience. Visual appeal above the fold is important. Above the 'fold' refers to the part of the screen that is visible without the reader having to scroll. If you catch their attention, you'll increase the chances of them scrolling and getting to the bottom of the page.

3. 

   Talk to the Reader
   
   Next, you'll want to work on the body of your sales letter. Remember that a successful sales letter includes you speaking to someone so make it personal so consider writing the letter as if you are actually writing a helpful letter to a friend. The body of the letter needs to do several things including:
   -establishing trust
   -telling a story
   -solving a problem
   -overcoming objections (barriers to buying) with proof statements that demonstrate the product you are selling will help to fill a want or need that the reader has

4. 
   Buy My Product!

   Ask for The Sale
   
   Tell people why they'll benefit from buying your product. Include sales testimonials from other happy customers.

5. 
   Satisfaction Guaranteed

   Make a Guarantee
   
   The one thing that often stops people from believing you is that they're worried about internet scams. Remove that fear by guaranteeing satisfaction or money back. You might be nervous about making and then losing sales but the confidence this will create in your product will help you sell MORE.

6. 
   Buy Now!

   Create Urgency
   
   If you create urgency, the reader is less likely to leave the page to 'decide' later. Deciding later can result in forgetting or in finding someone else's product when they go back to look so it's important to get the reader to decide while they're on your page that they would benefit from buying NOW.

Tips & Warnings

• Offer a bonus. People love getting something for free and if you make the offer more attractive with bonuses, you'll get more sales.
• Show cost benefits.
• Use video testimonials. These can have even more punch than a written testimonial
• Ask respected individuals known and who can be verified as successful in your niche to review your product and provide a testimonial
• Build your reputation in other places so that anyone researching your product can find out who you are and will find that you have a positive reputation
• Ask people to proofread for you and to tell you if they find your letter to be convincing and compelling.
• Write short paragraphs with plenty of subheadings to ease the reader's transition through the letter. Some sales letters are very long but if you write this way the reader will more likely follow you to the end!
• Do proofread your sales letter. Don't rob your credibility with sloppiness and type-o's.

Resources

• Sales Letter Writing Checklist from Professional Writer Dana Prince
• Ewen Chia's 3 Step Internet Sales Success System
• Sales Letter Writing Software: Sales Letters Made Simple for a Fraction of the Cost of a Pro Copywriter