How to Sell Car Tires

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In the automotive industry, tires are hailed as the most frequently replaced and in-demand car parts. With the demand for tires always being constant, salespeople are also in demand. Selling car tires is a simple process made even easier when promotions and incentives are offered to customers.

Things You'll Need

  • Internet access
  • Telephone access
  • Knowledge about tires

Selling Car Tires

Know your product. Research and gain a basic working knowledge of the tires you intend to sell. Understanding things like tire size, tread and wear will help you become a more efficient salesperson. Familiarize yourself with specialty tires for all terrain vehicles and snow tires as well.

Begin general advertising. Post advertisements on online community boards and in the phone book. Set up a website to generate more interest in your business. Advertise with your local newspaper. Post fliers on bulletin boards in your community.

Advertise locally. Visit local automotive repair shops and dealerships and hand out fliers and business cards about your tire sales business. Offer promotions or discounts to these types of businesses to encourage a working relationship with them.

Offer promotional deals to your customers. Start campaigns for repeat customers, customers who order tires for multiple cars, or customers who may want tire insurance for flats. Consider having rewards cards or offers of free tires with a purchase. Promotions will help encourage repeat business. Set up a mailing list for coupons and information on your business to customers.

Provide contact information and follow up with your customers. Once you have completed your order with a customer, give her a flier for your business or for your services. Encourage your customers to call with questions or to stop by your store. Offering warranties and the like will also encourage your customers to return for service when necessary.

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