How to Start a Staffing Company
Staffing firms allow companies to outsource the initial screening of their job candidates. The staffing firm reviews a qualified pool of applicants, and passes on those who best meet the company's qualifications. This can be a great option for companies that are short staffed and don't have time to review hundreds of applications. But before launching a staffing firm, you'll need to define what types of services you'll offer, land clients and recruit a talented pool of candidates. Here's how to get started.
- Difficulty:
- Moderate
Instructions
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1
Decide what types of services you'll provide. Some staffing companies specialize in certain markets, such as the technology sector or financial services. To determine what types of services you'll offer, read business publications and the financial sections of daily newspapers for a few weeks to evaluate the current marketplace. Determine if there are any gaps in what staffing solutions offer and fill those niches. Target opportunities to develop unique staffing solutions.
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2
Secure office space for your company. Staffing firms require minimal space. You'll need enough for one or two offices and a small conference room to conduct interviews. You'll also need a small reception area. Contact a local leasing agent to discuss properties in your area. After you've leased property, you can take care of securing a business license; which can be done at your local city hall.
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3
Create marketing materials. Have available basic marketing materials, including business cards and brochures. If you'll be targeting large corporations, it's important to invest in a nice glossy brochure. To accomplish this, contact an advertising agency in your area that can write, design and facilitate printing of your brochure. This may cost several thousand dollars, but it's important to make a professional presentation for your company.
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4
Secure clients. The first step in securing clients is to meet with them and sell them on the value your staffing service will provide. Companies that don't have the time or resources to screen employees can benefit from your company. Also evaluate your target market to determine where they're most likely to discover your advertising. For example, if you're going after the technology sector, place advertising in local technology trade journals. In addition, schedule appointments with human resource managers to discuss the benefits of using a staffing firm. Always ask them for their business and leave your contact information and copies of your marketing materials.
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Recruit talented employees. Once you've secured some clients and have jobs to fill, you're ready to recruit highly qualified employees to serve your clients. Attend local job fairs, place ads in your community newspaper and post notices on free job boards like Craigslist.
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Tips & Warnings
Create a business plan. Don't forget to draw up a plan for your staffing firm that addresses how to fund, operate and market your business. For templates, check out Bplans (see Resources).
Build a website. Companies like Yahoo! Web Hosting provide user- friendly templates that are easy for beginners. Make sure to create both a prospective employee and a client section so you can generate unique messages for each group.
