Flyer printing businesses serve a variety of clients including: corporations, universities and consumers. But to launch this type of business you’ll need to carefully evaluate the competition to determine if there’s an underserved niche in your area. You’ll also need to determine pricing structure and find a location that is convenient to your target demographic. Plus, you should plan a grand opening event to spread to word about your services. Here’s a guide to starting a flyer printing business.
Evaluate companies in your area that print flyers. The first step in launching your flyer printing business is evaluating the competition. Look at big box retailers in your area like Kinko’s, print houses that cater to corporate clients and smaller shops. When evaluating the competition, make note of how much the competition is charging and what type of customers they’re targeting (consumers or businesses).
Determine your niche in the market. If you market has several printers in the area, it’s smart to identify an underserved niche. For example, print shops in the area may be catering to consumers or large corporations, but aren’t marketing aggressively to small businesses.
Find a location for your business. Once you’ve determined your target niche, it’s time to find a location for your flyer business. Look for locations that are close to your target demographic. For example, if you’re targeting small businesses, find a location that’s close to these types of establishments.
Apply for a business license with your city. Visit the city hall department and complete an application. The cost is $50-$100 and can take a couple weeks to receive approval.
Purchase supplies to print flyers. When starting a flyer printing businesses, you’ll need to purchase several heavy grade commercial copy machines and a variety of papers (various paper weights and cardstock options). Also, consider printing out some flyer temples that clients can review to get ideas.
Market your services to your target demographic. Print business cards and visit local businesses (or your target demographic) in the area. Consider offering a promotional discount, such as 20% off your first order to entice customers to use your services. Also, don’t forget to host a grand opening event. Offer delicious foods and door prizes and invite local businesses around your area. Also, consider giving the first 10 attendees a free print job to build relationships.