How to Create a Tax Preparer Web Site
Every business should have a web presence. Since tax preparation work is somewhat seasonal, preparers have to work harder to attract business at times when customers aren't thinking about doing their taxes. A web site should be interesting, informative, professional and attractive. You can pay someone hundreds of dollars to create a tax preparer web site, or you can do it yourself for around $100 a year. Once you've learned the basics, maintaining the site is easy.
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Instructions
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Secure a domain name. Ideally, www.yourcompanyname.com is best, but if it's already taken, choose something that's easy to remember.
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Find a host for your web site. Most free webhosting companies will place ads on your site, which won't create a very professional look. Check to see if your service provider hosts web sites. Read reviews of web hosting sites. It's important that the company is dependable and guarantees only limited downtime.
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Create a home page, either with the tools provided by your web site host, or with other tools that are commercially available or are free. Put your photo and contact info on the home page. Include a paragraph explaining your services and why you're the best choice for tax preparation. Add photos that are appropriate to your business, but don't make them too large so they don't slow the page loading.
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List the specific services you provide on another page. Briefly explain what each service is. If you have specialties like estate tax law or real estate taxes, mention them prominently. Include special services you offer like emergency tax preparation or 24-hour access during tax season.
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Write an "About" Us page. Include information like how many years you've been in business, your credentials and background that's specific to tax preparation. If you have officers or a corporate board, list those people's names and positions in the company. Display testimonials from happy customers.
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Make your web site sticky by preparing a page of articles, tax tips and changes in tax law so that visitors to your site will stay to read them and remember what an interesting site you have. Include Frequently Asked Questions about both taxes, and your company.
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Place all of your contact information on a different page. List your name, address, phone number and email address. Give your office hours and include a photo of your office. Create a map to your office, or link to a Google or Yahoo map.
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Clearly state your current rates for the tax preparation services you offer on another page. Mention any discounts you may give for repeat customers or larger jobs. Remember to keep this information current.
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Make a page for your blog, if you have the time to maintain it. A blog should be updated at least every few days. Express your opinion on tax matters and your industry. List a Tip of the Day.
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Tips & Warnings
Use keyword rich text. Keywords are words people use when using a search engine. Use words like tax, tax preparation, tax preparer. Respond quickly to email Keep your web page current, and check for broken links frequently.
