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How to Run a Successful Web Promotion for a Startup Website

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By secondtimeagain
User-Submitted Article
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Without visitors, the thrill of running your own website soon fades. By running a successful website promotion, you can increase traffic and keep it. It will take some work to promote your website, but the benefits are worth it. With most promotion techniques, you only need to do it once for it to be effective. Once people begin visiting your site, they’ll continue promoting the site for you. You won’t receive success overnight, but with the right promotion, your new site could very well become the talk of the web community in a few months.

Difficulty: Moderately Easy
Instructions
  1. Step 1

    Optimize your site’s content. The right keywords and tags are vital to search engines finding your site. Use a keyword analyzer tool to judge your keyword density.

  2. Step 2

    Use a link exchange. Sites similar to yours will normally add your site to their link list if you add theirs in exchange. This promotes both sites at once.

  3. Step 3

    Promote you site on social networking sites such as MySpace, Facebook, and any blogging community. Placing a link and a brief description of your site on your profile will guarantee views.

  4. Step 4

    Join online groups and forums that fit your site’s purpose. People in these groups are looking for information your site provides. Add the site’s URL to your profile and signature.

  5. Step 5

    Submit your site to search engines. Some sites allow you to submit to multiple search engines for free. Visit your favorite search engine’s FAQs or Help section to see how to submit your site. Some web hosts will submit your site automatically for free.

  6. Step 6

    Create a sitemap. This helps search engines better locate your site. A site map should include links to all pages with short descriptions of each page’s contents. Keywords are important in the descriptions.

Tips & Warnings
  • Submit your site to major search engines such as Google and Yahoo first.
  • Submit your site map to search engines is even more important than submitting the site itself.
  • Provide a link on your site for visitors to share the site with their friends.
  • Only use relevant keywords and tags. Using false tags may brand you as a spammer and search engines will no longer list your site.
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