How to Select Trade Show Space

When selecting trade show booth space there are a number of factors you need to consider.

Difficulty: Moderate

Instructions

Things You'll Need:

• Know your trade show objectives
• What you are selling
• How you plan to generate leads and conduct business at your booth

1. Know your trade show objectives. One of the most common mistakes made by exhibitors is that they miscalculate the size of the booth space they need to effectively attract the number of prospects they would like to obtain.

2. Know what you are selling. Rather than having a wide variety of products on your booth you should select a few of your top products. These products should be ones that you really want to promote. By having just a few products you will be able to display and sell them more effectively.
   
   Once you have selected which products you’d like to promote, you’ll be able to then determine how much space you’ll need to adequately show them.

3. Know how you plan to generate leads and conduct business at your booth. Too little space – your booth will be crowded – thereby discouraging visitors. Too much space and not enough salespersons will cause visitors to get tired of waiting and leave your booth for other exhibitors

Tips & Warnings

• How much space do you need? Well, you need as much space to ensure you achieve your objectives and no more.
• However, one of the most important factors in determining space requirements is the number of people you expect to speak to at the show.
• Don’t forget that your exhibit structure also takes up space as well as tables, chairs, desks and products. You must add this space to the space you need for people to get the total size of your booth.

Resources

• The Trade Show Edge

[FrazzledNanny]

on 2/28/2009 Well written. Thanks for the detailed article. 5*

[sgfgirl]

on 2/28/2009 Good info - thanks

[soanyway]

on 2/28/2009 Very good advice! I love trade shows, but then I never had to be in one, only go to them! I have recomn'd you Ken Welcome!

[MyJB]

on 2/28/2009 This information came just in time as I am concerning a trade show this fall. Thanks. 5*