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How to Open a Web Site Business

Contributor
By Beth Williams
eHow Contributing Writer
(0 Ratings)

The evolution of the Internet has made it easier and more affordable for aspiring entrepreneurs to start their own businesses. The minimum requirements for an online business are a Web site and a product or service to sell. But make no mistake, opening a Web site business requires the same hard work, time and commitment that a traditional brick and mortar business requires for success.

Difficulty: Moderately Easy
Instructions
  1. Step 1

    Carefully research your options for starting a Web site business. For example, you may want to start a site that allows you to sell your own services or products. Or you may find that becoming an affiliate marketer, which allows you to sell other people's products or services in exchange for a commission fee, is the best direction for your Web site business.

  2. Step 2

    Gather a few friends or loved ones and start brainstorming potential business names. Don't settle on the first name you choose; rather, opt for a business name that is distinct, describes your business and that will distinguish your Web site business from all of the other Web sites.

  3. Step 3

    Draft a business plan, paying particular attention to how you are going to market your business. There are many free ways you can market your Web business on the Internet, including by blogging, engaging in social networking sites such as Twitter and Facebook, writing articles to publish on your Web site and to submit to article directories, by using e-mail marketing, and by chatting with your target market on message boards and in chat rooms.

  4. Step 4

    Purchase a domain name, preferably the same name as your business name. To ensure the competition doesn't grab hold of your domain name, purchase several different extensions of your name such as .com, .net, .info and .org.

  5. Step 5

    Find a Web host for the site that you will create. Because Web hosting is fairly inexpensive, it's important that you purchase your own hosting and domain rather than opting for a free Web host, which does not give you a professional appearance.

  6. Step 6

    Design or have a professional design your Web site. Remember, a good site should be easy to navigate, include a site map and should contain easy-to-understand content that is optimized for the search engines.

  7. Step 7

    Generate excitement about the upcoming launch of your business or the product you are promoting as an affiliate. In addition to the free marketing methods outlined in your business plan, including article marketing and e-mail marketing, and consider taking advantage of paid marketing methods, such as Google AdWords or Yahoo Search Marketing.

  8. Step 8

    Develop a relationship with your customers and prospective customers by regularly sending out e-mail newsletters that contain newsworthy information for your niche. By building a list of clients, you can easily market your new products and services to them rather than having to start from scratch each time you launch new ones.

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