How to Make a Lawn Mowing Flyer

Making a flyer is a great way to let people know about your lawn mowing business. Take a few minutes to plan out the information your customers will need to take advantage of your services, and decide on some offers you can make to keep your customers coming back. A good-looking lawn is often the first thing people notice about a house. Knowing you will take good care of the lawn and provide reliable service is very important to homeowners. Follow the steps below to create a flyer that gets your message across, and watch your business grow.

Things You'll Need

• Dark marker or computer Paper Copier

Instructions

1. Think about what your customers will want to know about your business and what it can do for them. The absolute minimum information is your name, your service and how to get in touch with you. Those three items need to be big, easy-to-read print.

2. Answer some of the questions customers will naturally ask. Include things such as "Five Years Experience" or "Many Satisied Customers." Decide if you want to offer a discount for seniors or one cutting per season free.

3. Add information about reliability. Especially when the grass really gets going, people want to know that you're going to show up without calling you over and over. Even something simple like "Very Reliable" tells customers that you know that is one of their big concerns. If you already have some satisfied customers, you can add "References Available," and put your new customers in touch with your biggest fans.

4. Add any other services that you can provide. If you just want to cut lawns, stop right there. If you can offer fertilizing, edging or even watering while they go on vacation, list those other services (to make sure you get paid for them). You can even add fall leaf-raking, winter snow-shoveling or pruning shrubs. These extra services may set you apart from your competition.

5. Keep your wording short and simple on your flyer. One clip-art decoration is fine--a lot just get in the way of reading. Your customers are hiring a lawn mower, not an artist. One you have written or typed out your flyer, step back from it--about 5 or 6 feet. Make sure your information is clear and readable from that distance. You want it to catch the attention of someone who sees it on a supermarket or community center bulletin board.

6. Leave space on the bottom of your flyer for tear-off strips or take-home peelable labels containing your basic name, service and contact info. This way, prospective customers have something to take home without taking your flyer off the bulletin board.

Resources

• Read this Article in Spanish