How to Make a Commercial
If you've ever thought about advertising your product or service with a commercial, you may be wondering how the actual commercial is made. It is mostly a matter of bringing people together into one location at the same time and directing their actions. Don't worry so much about the finer details at first; just start off with a fairly general idea of what your commercial should be and add to your concept as you go along. You may learn new things along the way that will help make your commercial an even bigger success.
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Things You'll Need
- Actors/Actresses Commercial Script Writer/Script Director Film Crew Studio or Outdoor Location
Instructions
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Decide on a concept for your commercial based on your target audience. What will be the tone: funny, serious or informational? What is your ultimate goal for this commercial: to build up your brand name over time, to sell a specific product or service, or to provide general information to viewers? Will you sell your product or service with fear as the main motivator, or will you just give your viewers a feel-good experience?
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Write the script---or hire a commercial script writer---to put your commercial concept to paper. Hire a professional full-service camera crew to film the commercial. Hire actors and actresses to go along with the script. You will probably have the most luck finding these people on a site like Craigslist.
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Hire a professional commercial director in your area. The director will be responsible for taking the script and bringing it to life on screen. You can direct the commercial yourself if you feel confident in your abilities, but keep in mind that a professional commercial director will have a better idea of what will grab the viewer's attention. See "Resources" for a link to a few sites of commercial directors so that you can know what to look for from your own director.
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Book a studio space or file for a permit with your town to film the commercial outdoors.
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Prepare the product for presentation onscreen. You may even want to hire someone to "stage" the product to look great on television. For example, stagers dress up hamburgers to perfection for fast food restaurant commercials. If you are selling a new and unique service, be sure that your script includes a demonstration of how the service works.
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Do a run-through of the commercial before filming the final version. Sometimes a concept sounds great on paper, but doesn't come off as smoothly when performed. Make sure that the director and all of the actors have a copy of the script to practice.
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Shoot the final version of the commercial according to the script. Allow the film crew time to edit and polish up the commercial for presentation to the general public.
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