How to Write a Patient Brochure
Brochures are useful marketing materials for any product or service. They detail basic information in layman's terms and are answers to questions patients most commonly ask. When you provide brochures for your patients, they are able to walk away with the knowledge they need about the product or service they seek. A well-done brochure can be vital to your business.
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Instructions
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Make an outline of what you want to say. U-Write, a company specializing in brochure writing, says that an outline can help you make sure your brochure makes sense before you start to write.
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Create a title that will go on the front cover. This will be the first thing people see when they pick up your brochure, so it needs to be very brief and to the point. Digital Concepts for Business says that your front cover should be something that will make your patient want to pick up the brochure and read more. It could be something as simple as the product or service name and a tag line, but it must be clear and concise.
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Write your brochure in a question-and-answer format. U-Write says the simplest way to do this is to think of the questions you most commonly get asked by patients and write informative answers.
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Arrange your information in chronological order, with the most important information first. Digital Concepts for Business says that if you are using a tri-fold brochure model, put the most important information inside the front panel because that is where most people will look first.
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Limit your content to the most imperative information. U-Write recommends making multiple brochures for different topics instead of trying to stick a bunch of topics into one brochure. Digital Concepts for Business supports this theory, saying that your information should not be hidden in a bunch of writing. The information your patient seeks should be easy to find in the brochure.
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Include contact information on the back panel of a tri-fold brochure. Digital Concepts for Business says this is the last place people will look, if at all, so you don't want to put important information there.
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Tips & Warnings
When organizing your brochure, it makes it more readable to your patient if you use headings or sub-headings to group information together. When writing your brochure, always keep your patient in mind, write as if you are speaking directly to them and write in terms that they will understand. Print your brochures on high-quality, thick paper for a professional look.
