How to Test A New Google Adwords Campaign

Many people use Google Adwords PPC for advertising. Adwords is a great online marketing tool however without a little strategic know how, things can get expensive fast....

Difficulty: Moderate

Instructions

Things You'll Need:

• A selected niche or online product...
• Patience...
• Web site or affiliate web site selling a product or service...

1. The first thing you need to do is head over to Google's "Search Base Keyword" tool...(note- this is a bit different than the standard "keyword tool"), plug in your main keyword to get an idea of the number of searches that occur on your keyword or your product. You kind find out how many searches have occurred for that keyword over the last 30 days....

2. Once you have keyword information and additional keywords, save them in a spreadsheet so they can be manipulated. The idea is to go "broad" not "deep". Most Adwords newbies tend to search "deep" for a particular keyword. This restricts the "width" of target market and limits the scope of the exposure. Go "broad" not "deep"... Example of a broad keyword - "golf club".. Example of a deep keyword - "Taylor Made
   r7 CGB MAX Driver"... get the idea?

3. Once you have 10-15 broad keywords, set up a test campaign with "broad" keywords representing each ad group within the campaign. You'll use the "deep" keywords you discovered during your search to construct descriptive phrases that highlight each "broad" keyword. The "deep" keywords are also used as keywords within each ad group. Write ads that reflect and describe your "broad' keywords by using the "deep" keywords that further describe your subject matter. Be specific as this will help "tighten" the focus of your targeted audience for each ad group. This will also ultimately help bring down the cost of your clicks.

4. 
    

   Once you've set up your ad groups, you’ll want to set a budget for your entire campaign. When setting budgets for "new" campaigns I suggest you keep the following in mind. If you're not sure if your product is going to "convert" or "sell" find out FAST... don't run the campaign for a long extended period of time. Set a high budget that will yield lots of traffic to your offering quickly. This will enable you to determine if the product sales page "converts". If it doesn't convert, don't hang around, as this will only cost you money. If you have one or two ad groups that perform well, ditch the non-performers and concentrate on those that perform well. Ad groups that don't perform well generally don't improve over time so make sure you get rid of the non-productive ad groups.

Tips & Warnings

• Always do your homework and keyword research before going live with a new Adwords campaign.
• When testing new Adwords campaigns the idea is to determine the success or failure of specific ad groups quickly as to minimize spending to much money on a campaign that is not producing.

Resources

• CyberIncomeSolutions

[AnneZ]

on 7/14/2009 I;m trying to get a handle on this concept! Thanks for the info! 5*s