How to Use Twitter Effectively
Twitter is a social networking site that connects you to others and displays a newsfeed of status updates, which when used for your small business helps promote your product or services to a wide audience. Similar to word of mouth, Twitter provides retweets that allows other users to pass on your original status update to their newsfeed, which quickly informs others about your update without the need to befriend them. Whether you're an established business or just starting, Twitter can help boost awareness to others who may have never heard of you.
- Difficulty:
- Easy
Instructions
-
-
1
Tweet news and promotions on your Twitter account's newsfeed. Promote deals or valuable information to your customers by posting the information in your Twitter status update. While an individual tweet is limited to 140 characters, you can reach all of your followers with a succinct message about a promotional offer.
-
2
Pose a question in your status update to grab your followers' attention. Fellow Twitter users are constantly skimming their newsfeed for important information, which is why your tweet must catch their eye by asking a question specifically about your product. Offer a discount of your services to entice your followers, as there must be an incentive to responding to your question.
-
3
Retweet status updates from other users to build a relationship with other online businesses. Retweeting a message simply provides the same message from the original Twitter user, and displays the business' or person's name at the front of the message to give credit to the original user. The original user and all of your followers see your retweet in their newsfeeds, which promotes businesses or people you find interesting or newsworthy.
-
4
Copy and paste links to press releases of your product or company in your status update to build your reputation. Followers will see the hyperlink and can click it to be directed to the press release or news article.
-
1
