Many potential clients meet you for the first time through your virtual assistant website, and first impressions matter. As a virtual assistant, you work remotely and communicate electronically. Your website might be the only visual connection between you and clients. Make your virtual assistant website work for you as hard as you work for your clients. Whether you have a few small clients or several large ones, create a website that combines the best in content, design and functionality to demonstrate your skills and professionalism.
Define Your Services
Determine which virtual assistant services you offer and list them in clear language. Your services drive decisions about website design, such as the type of technologies you use. You might provide administrative support or serve as a personal assistant who handles communications for clients. Perhaps you offer specialized services, such as event planning, website design, marketing, bookkeeping or technical writing. Describe the tasks you perform in your work areas. List your contract terms and, if not the actual amounts you charge, your payment terms, Add information about your qualifications, education, training and skills.
Design to Impress
Website visitors decide quickly about your virtual assistant business. Make the overall look and feel of your website a recommendation for you and your business. A free template, such as one provided by website hosting companies or desktop publishing programs, ensures an attractive, consistent and professional design. Add up to five pages, with contact information on each page. You might include a home page and pages for “about me,” services offered and contract terms. Make your website easy to navigate. Use tabs and other links for moving around the site quickly. Display important information prominently, avoid dense type and wordiness and arrange content for rapid visual scanning.
Advertising and Marketing
Although your website is like a big advertisement for your virtual assistant business, you have to get people to the site. Link to Twitter, Facebook and other social and professional networking accounts. Develop search engine optimization, or SEO, keywords and phrases related to your virtual assistance business and add them to your website pages. Add client recommendations and graphics that describe your major accomplishments. Clients use virtual assistants to save money and time, but your website should hint at the quality of your work.
Use a contact form so visitors can submit questions. Include an intranet that requires a password and log-in for clients to view private content, communicate with you and exchange documents and media files. Some clients will prefer telephone or email contact, while others will appreciate the use of advanced tools like network and cloud sharing. Your skill at working productively in a virtual environment will attract more clients and enable you to offer more diverse services.
Trial Run and Publish
Select an affordable website hosting service that allows you to easily update your site content; you may select a hosting service first and use provided templates to design your website. Proofread each page of the website before publishing. Check for spelling and grammatical errors. Verify that all links to and from the website are functioning. Test the email account and the contact form. Publish the website and ask friends and colleagues to look it over and give feedback. Your error-free, consistently live and current website builds confidence in your services as a virtual assistant.