How to Write a Personal Brand Statement


When applying for jobs, it’s important to have a competitive edge. Taking the time to create a personal brand statement will help identify your competition and advantages—assisting with positioning your professional skills in the best light. Individuals also need to focus on who their audience is and how to reach that niche. Having a guideline can help focus your personal branding efforts. Here’s how to write a personal brand statement.

Things You'll Need

  • Paper
  • Pen

Determine your target audience. The first step in creating a personal brand statement is defining your audience. Think about what types of organizations may require your services and what their needs may be.

Evaluate the competition. Brainstorm who else might be applying for your desired position. Determine what type of education, work experience and credentials they may have. This will assist in determining your advantages over the competition.

Determine your competitive advantage. If a job posting requires a bachelor’s degree in business, assume those applying will have this qualification. Brainstorm ideas to highlight your education in a different light. For example: Focus on distinguished awards you earned in college or how you were accepted to an elite exchange program abroad.

Write your personal brand statement. Once you’re done brainstorming, it’s time to write your brand statement. Your brand statement should be about one paragraph and include one sentence describing what your target audience needs. Then, describe your competitive advantage over other candidates.

Incorporate your personal brand statement into your professional environment. Think about this when applying for promotions or launching a new business. This will help keep you connected to your personal brand and goals.

Tips & Warnings

  • If you find yourself struggling when brainstorming, study other people's brands. For example, imagine what Oprah's personal branding strategy is. This can help get your creativity flowing.
  • Revise your personal brand statement often. As your qualifications and goals change, you should revisit your branding statement and make adjustments.

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