When starting or expanding a business, market research should be a very important part of your research. This will determine the potential market segment or group in your geographic area.
Before beginning your market research, you will need to determine your potenital 'custome profile'. Such as the age group, income level, etc., so that you know exactly what segment you are trying to reach and the size of the market.
To begin your free market research, visit SBDCNet. This is a national information clearinghouse that will provide you with information collected by the federal government. This company reports statistical information for a wide range of demographic and economic topics.
You can conduct a search by state or county to help identify the range of your potential market. Market Research is an extremely important step when starting a business and should be taken very seriously.
For more free business resources, visit the link below, under the Resources heading. Here you will find free business ideas, marketing ideas and strategies, and many other no cost business topics.