How to Organize Your Freelance Writing Marketing Campaign

If you have talked to successful freelance writers, you will get the same advice over and over again. To be successful as a freelance writer, you need to have an effective freelance writing marketing campaign for yourself. Many new freelance writers embark on starting a marketing campaign for themselves that is all over the place. They use every social networking site that is out there and post ads any place that they can to advertise themselves as a freelance writer. This is not a freelance marketing campaign that will help you to succeed as a writer. To be successful you must organize your freelance writing marketing campaign to work for you.

Difficulty: Moderately Easy

Instructions

1. Pick one online marketing tool to begin your freelance writing marketing campaign. There are many different online resources that you can use to market yourself as a writer. Depending on your comfort level with the various forms of online marketing, you should be a platform for your marketing that you will be comfortable using. For many freelance writers, the easiest way to begin their freelance writing marketing campaign is through creating a blog. Since you already know how to write and to choose great keywords for your clients, why not use that knowledge to promote yourself.

2. Dedicate one to two hours of every freelance writing workday to your marketing campaign. You need to continuously work at your freelance writing marketing campaign to make it work. Many writers believe that they only need to work on their marketing once and then they should have clients lining up to work for them. This is not the way that marketing works. If you have decided to use a blog as your marketing tool for your freelance writing, you can spend a little time everyday building the blog and adding posts to your blog.

3. Spend six months using the freelance writing marketing campaign that you have decided upon. This will give you enough time to evaluate how well the marketing is working for you. You need to give your marketing this much time to take hold and to give it your best efforts to succeed. If you have seen results from this freelance writing marketing campaign then stay with it and put more effort behind this form of promotion. If it has not been working, evaluate if it is you or the medium that you have chosen. When the marketing is failing and it is not you, it is time to move onto another marketing campaign.

Resources

• Freelance Writing 101