How to Write a Press Release Introducing a New Employee to Customers

Introduce your new employees to your customers by sending a press release out to the local media. Convince your print and broadcast outlets that he's newsworthy and will make a significant contribution to your company and the community. With a little practice, you'll learn how to write a press release introducing new employees to customers.

Instructions

1. Use stationery with your company logo. Type your contact information on the left side below the logo. Include your name, phone number, fax number and email address. To the right of this, type "For Immediate Release."

2. Center a title for your press release below that. Use all caps or bold to draw attention to the title. The title should show specifically why a reporter would be interested in writing a story about your new employee. You could use, for instance, "Leading Rocket Scientist Joins UnibrowCorp."

3. Add a subtitle in title case that reinforces the title. For example, "Venus Brown Will Develop Environmentally Sound Rocket Fuel."

4. The body of your press release should compel a reporter or broadcast journalist to write a story about your new employee. Explain why hiring her will benefit your company and the community. Explain why she's newsworthy.

5. Write a little bit about the new employee's background, education and experience in the next paragraph. Mention awards he's won and volunteer work he participates in.

6. Talk briefly about your company in the last paragraph.

7. Put the characters ### at the bottom of your press release. Center them on the page. This lets reporters know there aren't more pages.

8. Email and fax your press release to your local media.

Tips & Warnings

• Avoid hype. Keep it to one page. Don't make your press release unnecessarily busy by adding photos or illustrations. Use crisp, clear prose.