How to Write a Press Release for a New Company
A good press release convinces the media they should write articles or create television news segments about your new company. The press release should entice readers to want to know more about your business. Unless you're simply announcing an event, use press releases as attention grabbers but avoid hype. Here's how to write a press release for a new company.
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Instructions
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Use a piece of company stationery with the logo at the top. If you don't have stationery or a logo, create a logo and add it at the top of a blank document in your word processing software.
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Below that, left justified, type in your name, phone and fax numbers and email address. On the other side, right justified, type "For Immediate Release."
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Below this, centered, enter the title of your press release. Use upper case or bold to make it stand out. Your title should reflect something interesting about your new company so a reporter will want to write a story about your business. Ideally, the title should be less than 80 characters. For instance, "New Business Makes Recycling Easy for Everyone."
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Add a subtitle below the title with title case formatting. The subtitle should reinforce to the press why you're starting a new company. For example, "Waste-A-Way Offers Free Curbside Recycling Pickup."
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In the first paragraph of the body of the press release, include the basics of your new company--who, what, when and where.
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Use additional paragraphs in the body to explain your title and subtitle. Convince reporters that your story is interesting enough to write or broadcast about. Explain why your new company is a valuable addition to the community and how people will benefit from it. Mention unique or unusual functions of your company without hyping them.
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Describe your company in two sentences in the last paragraph.
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Center the characters "###" at the end of the press release. This indicates that there are no more pages.
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Repeat your contact information, left justified, two line spaces below the characters.
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Mail, fax or email your press release to all the media outlets in your city and neighboring communities.
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Tips & Warnings
Keep your press release to one page. Use easy to read fonts. Don't use photos or illustrations.
Avoid hype or making it sound like an advertisement. Don't use words like unique, magnificent or wonderful.
