How to Become a Source for Publications Using HARO

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By papaya42
User-Submitted Article

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HARO stands for "Help a Reporter Out", and was conceived by entrepreneur Peter Shankman. The concept is simple: it is a source list for journalists that originally started on Facebook. This brilliant system is where average online visitors can sign up and offer their expertise to journalists in need of sources. Journalists use HARO to request sources for upcoming projects.

Difficulty: Easy

Instructions

Things You'll Need:

a computer with Internet access
an expertise (we all have at least one!)
email address

Step 1

GO TO HARO. Turn on a computer with access to the Internet, and visit the HARO website. See below in the resources section for the link.
Step 2

ENTER YOUR INFO. The first page you will see is the "I AM A SOURCE" page. If you fit that description, enter in your email address, company (or self-employed), first name, and last name.
Step 3

SUBSCRIBE. Click the button to subscribe. This will register you as a source for HARO. Once subscription is activated, which will be within seconds, you will receive a confirmation email. Best of all, this subscription is absolutely free.
Step 4

RECEIVE DAILY EMAILS. As a source, you will receive emails two or three times daily with lists of journalists and the subjects they need sources for. Each requester provides a contact email address. The emails are usually sponsored by one advertiser, listed at the top of the mail. Following the ad is a summary of all the requests grouped by Urgent, and then by subjects such as Business and Finance, Health, General, etc.
Step 5

ARE YOU A JOURNALIST IN NEED OF SOURCES? If you are a journalist, you can request sources for upcoming projects on HARO as well. See below in the resource section for instructions on how to find reliable resources.