Things You'll Need:
- Company Letterhead
- Typewriter or computer with printer
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Step 1
If you're not using company letterhead, be sure to put your business name, address, phone, fax, e-mail and website addresses at the top of the page in bold print. Also in bold, all caps, and a slightly larger font, write "PUBLIC SERVICE ANNOUNCEMENT" and "FOR IMMEDIATE RELEASE" on two separate lines, and center them in the middle of the page.
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Step 2
Give the PSA a simple headline ("BURRITO WORLD SPONSORS FOOD DRIVE")and compose your announcement. Write it in all caps and double or triple-space it, leaving generous margins so a radio announcer can make notes and read it clearly. Spell out numbers ("NINETEEN BURRITOS"), and when you're done, put a note at the bottom naming your media contact and providing a phone number so they can be called for more information.
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Step 3
You're almost done; now comes the fun part. Like Superbowl ads, radio airtime is parceled out in fifteen-second units. You need to read your PSA out loud, at a fairly fast clip, and time yourself. It can't be longer than a minute; 30 to 45 seconds would be ideal. Keep cutting until you've got a perfect, powerful blast of information on the page.
