Things You'll Need:
- Computer & Printer
- Quality Paper
- Pen
- Envelopes
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Step 1
Look through all of your company marketing material and write down or highlight all of the things that you feel are most important. If your company is new and does not have marketing materials, take time to write down what you feel are the most important aspects of your products and/or services.
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Step 2
Talk to current customers or potential customers who you have relationships with to see what about your product is most important to them. Find out what information they use when making their buying decisions. This is going to help you really see what is likely most important to the people who you'll be sending your sales letters to.
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Step 3
Begin drafting your sales letter. Keep it short and to the point. Be personable, while still being professional. Go over your draft again and again in order to correct mistakes and to make your letter better. Check your letter carefully for grammar.
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Step 4
Print your letter on high quality letterhead. Make sure that the letters are printing correctly and that they look perfect as the print.
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Step 5
Sign each of your sales letters by hand. This adds some personalization and will make people feel that the letter has been written just for them.
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Step 6
Seriously consider hand addressing all of your envelopes. The chances of them being opened are much higher if they are hand addressed, so it's well worth your time.
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Step 7
Track how many responses that you get from your sales letters. If you don't get a large response, tweak your letter before you send out another round. As you talk to people who call as a result of your sales letter, make sure that you ask them what about your letter inspired them to call you so that you can improve your work as you go.
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Step 8
Continue to send sales letters and to use other forms of marketing. Potential clients often need to see your company name many times before they will pick up the phone and call you.
