How to Write the Company Description of a Business Plan

The company description section of the business plan is the first section of the plan you will actually write. This section will be the second section in the business plan following the executive summary. Crafting a great company description will help give a general direction of the business and show any potential lenders or partners what your business is all about.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Business Idea

1. Develop a mission statement. The mission statement can be several sentences or only a few words that describe the company's number one focus.

2. 
    

   Write a vision statement of the company. The vision is a paragraph or two about the direction of the company. Address issues like growth and company ethics. The vision is a pivotal part of not only the company description but also the entire business plan. This small section will set up the rest of the business plan.

3. Create a list of company goals and objectives. To add visual appeal to the company description section, this is a good place to create a bulleted list. Limit each bulleted goal to one or two sentences and elaborate slightly with sub bullets.

4. 
    

   Describe the company history. This should be a few paragraphs about how and why the company was created as well as previous goals met, entity type and ownership. Keep it brief as each point will be expounded upon later in the business plan or company description.

5. Write a quick sentence about the company ownership. "Bagel R' Us is owned and operated by John Doe."

Tips & Warnings

• Quantify all goals by listing exact time frames and dollar amounts.
• Add images when appropriate to give a feel for the look of the company.
• Keep this section to a couple of pages.

Resources

• Write Market Analysis