How to Get Bookings for Shows and Parties in Lia Sophia Jewelry and Direct Sales


Lia Sophia parties attract many women seeking a chance to mingle with their friends and shop for jewelry. Lia Sophia represents a direct sales company. Entrepreneurs open their own business selling Lia Sophia jewelry through bookings. A booking refers to a home party where one person hosts the party. At a home party, the hostess invites her friends and serves refreshments. The entrepreneur displays the jewelry to the guests, discusses the value and takes orders. In order for the entrepreneur to remain in business, she needs to continue booking parties, or shows, where she sells the products.

Things You'll Need

  • Small gift bags
  • Retired jewelry
  • Jewelry samples
  • Photos from past parties
  • Die
  • Calendar

Discuss past hostess success stories. When you open the party, thank the hostess for inviting you. Talk about the free gifts every hostess receives for the sales earned at her party. Share specific examples of previous hostesses and show pictures of the free jewelry they earned for hosting a party. State that anyone attending the party receives the same opportunity to earn free jewelry when they book a party with you.

Play a booking game. Games involve party guests and build their excitement, especially when they win prizes. One game that promotes booking parties requires you to bring six small gift bags to the party. Write the numbers "1" through "6" on the outside of each bag. Include a different piece of retired jewelry, or jewelry no longer sold by Lia Sophia inside each bag. Ask each guest to roll the die. Tell them if they book a party that day, they receive the jewelry in the corresponding gift bag.

Prepare for objections. Party guests come prepared with reasons why they can’t host a party. Write out the objections ahead of time and prepare a response for each. For example, if a guest says her house is too small, respond by stating your ability to demonstrate in small groups or in multiple rooms.

Allow two guests to book a party together. They can choose one location for the party. Plan to present the jewelry to the combined group at one time, while separating the party into two groups for recording sales.

Book parties within three weeks. Setting this time parameter reduces your risk of canceled parties. Bring your calendar, and ask each interested guest to commit to a date.

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