How to Increase Online Customer Purchases

Are you using your website to sell your product or service? So what must it do to be successful and be your sales team. It must give your prospective customer reasons to want your product.

Difficulty: Moderate

Instructions

Things You'll Need:

• Web Designer, either in-house or service
• SEO

1. Focus on developing your website from the customer's point of view. What problems or needs does the customer have that your product or service solves for them? Why should they buy anything from you, if it doesn't make their life better or their job easier or to solve a problem that they now have, or might have in the near future?

2. Make it easy to navigate through the pages of your website. Customers need to easily see what your product or service will give them that can solve the problem they have. If your website is too complicated they won't stay on your website long enough to learn HOW your product or service works if it is not 'easy to use'.

3. Make it safe to use. Your shopping cart or ordering system needs to use credit card data encryption. Make sure it is 'labeled' clearly that it is 'security protected'. Assure the customer that their personal data is safe and confidential. Give the customer the choice of keeping their information on file for future orders.

4. Make it Convenient. If they have decided to order and it takes to long to do, they will leave the website and go to a competitor. You will lose the order today and any in the future.

5. Ask only for the information you need. If the customer asks himself, "why do they need that question answered?" you could lose the sale and a future visitor to your website.

6. Always have a confirm order process. Send out an email to them which tells them, what they ordered, the cost of the order, address order shipped to, the date shipment will be sent (back order information if necessary) and tracking information.

Tips & Warnings

• Have a customer service phone number and address readily available. It increases your credibility and enables potential customers to call with questions.
• Give customers the option of returning to your website to update their customer information, if they want to at a future time.
• Make it easy for the customer, or they will use your competition next time.

Resources

• Sandler Training - Finding Power in Reinforcement

[alienangel555]

on 1/16/2009 This sounds like your specialty. Good advice. 5