Things You'll Need:
- computer
- internet access
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Step 1
Search for Google Insights on the search engine of your choice.
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Step 2
On the top left side of the page, you will see a box that reads “Compare by”. There are three subcategories in this section: Search terms, location, and time ranges. Fill-in the categories of your choice to filter your search. To the right you will see the choices you have selected for your search in the “Filter” section. You can also change your search preferences by clicking on the subcategories in the Filter section.
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Step 3
When you are done typing in your keywords, setting the parameters for your search, and adjusting the subcategories in the Filter section, click on the “Search” button.
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Step 4
A graph will appear showing the interest over the time period you selected for the topic you have chosen. Below the graph will be a map with information regarding regional interest in your topic. You will also see a list of the top searches for that category. In addition, there will be a list of “Rising Searches”. Rising searches are searches that have experienced significant growth over a specific period of time.
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Step 5
You can use Google Insights to see what other people are searching for, or you can analyze the data for business purposes. It is an interesting tool, with many potential uses and applications.
