According to CNN, the number of websites has risen from 18,000 in 1995 to over 100 million today. That is a lot of competition for any website to face. If you want people to find your website, you must learn how to advertise a website. Far too many people feel 'if you build it, they will come'. That is just nonsense. How will website traffic find you if you don't let people know your website exists?
Things You'll Need
- Internet Access
Spend a bit of time learning basic search engine optimization tactics. To advertise a website successfully, you need to have your website set up so that you will get the most traffic for your advertising efforts. Some basic things to remember are to make use of your alt tags, keywords within your text, captions for your photos and the photo's file name itself. You also want to investigate how to best set up your meta tags.
Submit your website url to all the major search engines. This is where most of your traffic will likely come from so it will pay dividends for you to advertise a website simply by submitting your website url to them. They will likely ask for a short description and keywords. Make those count. Keyword density is important.
Sign up for social bookmarking accounts with places such as Digg, Stumble Upon, Propeller, Technorati. Also learn to ping. **See articles in resource section which cover this in detail for you.
Design business cards. This is a great way to advertise a website. Many places online offer free business cards where you just pay for shipping and handling and any extras you may want such as higher quality card stock or photos. Vista Print is a great resource for this.
Send out a press release announcement if your website is news worthy. Perhaps you will even get coverage with online news sources if your content is unique enough. These places are always looking for new websites to advertise.
Have t-shirts, bumper stickers, pens and other promotion materials made up with your website name and url on them. Cafe Press and Zazzle are great places to do this yourself.
Join discussion forums related to your website topic. Discuss your website and refer people to it, when appropriate. Never spam but do offer it as a helpful resource when the opportunity arises. Also include your website address in your signature line.
Obtain backlinks. Back links are where you have an active link directing people to your website from other websites. Seek out websites which may be willing to link to your website or allow you to submit an article or other form of content in exchange for you being able to reference your website. Backlinks are likely the single most important thing you can do to increase traffic when you are seeking to advertise a website.
Take advantage of social networking websites such as Twitter, Facebook and Myspace. These are great places to network with others who are interested in similar things as you and may appreciate taking a look at what your website has to offer.
Write articles for websites such as ehow. You can advertise a website by first advertising yourself as an expert in your chosen field. Once your readers trust you, they will want to check out your website. And with websites such as ehow, you can get paid to write those articles while you advertise a website. It's a win-win situation.