Things You'll Need:
- A web site
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Step 1
Consider serif fonts for logos for financial and medical organizations. Serif, which means "with tail" are fonts that have the little accents and tails at the ends of the letters. Serif fonts convey a sense of stability, strength and professionalism: perfect for the web site for a hospital or marketing firm. You want your users to feel at ease, and serif fonts inherently do this.
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Step 2
Use sans-serif fonts for logos of companies that can be considered 'cutting edge', technology based, or artistic. Sans means "without", so sans-serif fonts translates to "without tail", or fonts with no accents or anything extra in their lettering. For example, sans-serif fonts work well for a graphic designer, musician or painter. They give off a feeling of modernism and simplicity.
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Step 3
Also utilize sans-serif for most to all body text. Examples include Arial and Helvetica, as they are the easiest and most convenient for users to read. Logos can afford to be more creative with serif or creative fonts, but text should almost always be sans-serif, or very minimalistic to avoid frustrating the user.
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Step 4
Choose fonts carefully in a web site. For ease of use, try Arial, Helvetica or Verdana. Although Times New Roman seems more of a standard in print format, Web documents tend to stray towards not just sans-serif fonts, but the most basic versions of Arial or Helvetica. You best be ready to defend your decisions to use Comic Sans or Grunge font as your body text, as they add very little to the personality of a web site and in fact make it look tacky (unless used just in a logo).
