How to Make Keyword Kool-Aid - A Recipe for Using Keywords

Difficulty: Moderately Easy

Instructions

Things You'll Need:

2-3 Keywords
Title
Article
Image Captions
Keyword Box before you Publish

Step 1

Keywords

UNDERSTAND WHY I WROTE THIS ARTICLE: Okay, so Keyword Kool-aid is a bit silly, but I'm a teacher. My job is to help people understand things that are new to them and the best way to do that is to make it familiar...an analogy. I've been getting a lot of questions from eHow members, learning about keywords, that want to do the scenario above. I came up with this way of explaining to them, why NOT to mix your keywords.
Step 2

Keywords

SET UP YOUR KOOL-AID STAND - You want to sell Cherry Flavored Kool-aid (your article) so you set up a Kool-aid stand (post it on eHow). You want helpers to bring people to your stand (the search engines), and you are letting others put up signs selling related products, and they pay you if someone comes to them by your referral (the advertisers).
Step 3

RESIST THE TEMPTATION - You are making Cherry Kool-aid and all of the signs by advertisers are about Cherry Flavored products. But you find out that BLUEBERRY BLAST flavored things sell for LOTS more money. So, you think, "I'll just mix some Blueberry into my Cherry and draw them both"! The problem is, Your stand still says "Cherry Kool-aid", and mixing the Blueberry into the Cherry creates Blue-Cherry-Berry...a flavor that no one can identify or wants to try.
Step 4

UNDERSTAND THE REALITY - You have now "watered down" the Cherry Flavor. The title of your stand says one thing, you are offering something mixed and no one can figure out what it is anymore. Both the Cherry people AND the Blueberry people that come, go away disappointed, because it wasn't what they expected. Your helpers dessert you and your advertisers put up signs that have nothing to do with anything, so no one visits them either.
Step 5

MAINTAIN YOUR FOCUS: That's what happens when you try to divide your focus into two or more targets. You might hit both, but you are more likely to confuse everything and hurt yourself in the end. It would be better to write two separate articles, one on Cherry, and one on Blueberry, than to try to mix them. So, how do you avoid confusion? Follow the recipe below for using keywords more effectively.
Step 6

Keywords

USE THIS RECIPE FOR PUTTING KEYWORDS INTO YOUR ARTICLES:

TITLE - Put your keywords in your title. The search engines assign a great amount of importance to the words in your title. Use Google Adwords Keywords Tool (see my article on using it, link below) to determine the best keywords to use.
Step 7

USE THOSE WORDS EXACTLY. If one of the words is plural, make sure you put an 's' at the end of it...it makes a difference. Also, DON'T change the order of the words in the phrase. Sometimes the same words, in a different order, will pay a lot less.
Step 8

USE KEYWORDS IN THE BODY OF YOUR ARTICLE - Sprinkle your keyword phrase throughout your article. It should make sense and be appropriate to what you are talking about.
Step 9

USE KEYWORDS IN IMAGES - You can use your keyword phrase for your captions. I used to think you could rename your image with your keywords, but I have since found out that it doesn't do anything. Just use it in your captions.
Step 10

Keywords

INSERT THE RIGHT KEYWORDS IN THE EHOW KEYWORD BOX - When you get to the last page on eHow where you input information; the Categories, Related Articles, Keywords...That is where you put your keyword phrase again. Don't add anything to it. If your keyword phrase has 3 words in it, just use those 3 words. Don't add two more, even if they are related, just because eHow lets you put 5 there.
Step 11

Keywords

SAVE & PREVIEW - Now, use Google Rankings Ultimate SEO Tool to see if your keywords are coming out on top of the list. If they aren't, you will have to tweak them; Title, Body of Article, Image Captions, and Keyword Box. If your article is really wordy, other words may win out over your keywords. Make your article more concise. Be careful of repeating other words, that aren't your keywords, too often.