How to Use Google AdSense to Make Easy Money

Google AdSense is an advertising program administered by Google that displays ads on a member’s website, blog, or forum. The ads are relevant to the content on the site. (You have probably seen “Ads by Google” on websites you’ve visited.) Google AdSense provides revenue based on a per-click or per-impression basis. These tips will help you optimize, or make the most money from, Google ads. Please keep in mind that all this tips may not work for every single site. It is best to experiment with the different techniques and then determine which works best for your unique site.

Difficulty: Moderately Challenging

Instructions

1. If you have a blog, website, or forum, you can add Google AdSense and earn passive income. Visit google.com/adsense to sign up. It is free, you don’t have to pay a fee to participate in the program. (You will have to provide your SSN for tax purposes, as revenue from Google AdSense is taxable.)

2. Thoughtfully choose Google AdSense positions on your site. Place as many ads as allowed above the fold. (The fold is the bottom of a viewer’s screen, where he can’t read anymore and has to scroll down.) Research shows that ads placed above the fold do best – probably because you catch the reader before he leaves the site, or before he is required to do any “work” scrolling down.

3. Use the upper left corner. Visitors who read in English read in a left to right, top to bottom motion. The upper left corner is an optimal location for Google ads as this location catches the reader’s eye almost immediately.

4. Consider the shape and size of the ads. Google AdSense offers many forms, or units, of ads. The wide tower, skyscraper or block ads generally perform the best, but are often too wide to fit on blogs. Fit the skyscraper ads in if you can, but don’t force it - there are more things you can do to optimize your ads.

5. Choose colors for your ads that blend in with your site, so the ad looks like site content, and not an ad. Use the same background color as the background color on your site, the same text color, link color, and so on. Format the boxes without border lines so that the content isn’t boxed in. The goal is to make the Google AdSense ad look like content, not an obvious ad. This is kind of sneaky as you are trying to fool your visitors - but it is a technique recommended by Google.

6. Use as many Google ad units as allowed. You can maximize the opportunities for clicks when you add more ad units. Just make sure they blend well, fit properly, and don’t look clunky or out of place.

7. Use Google AdSense research and evaluation tools. Study your AdSense reports and determine which kinds of ads, on which pages, in which locations, provide the most earnings. You can then remove ads that don’t perform well and replace them with better performing ads.

Tips & Warnings

• Take your time and make your ads look as much like your site as possible. Google AdSense has color palettes and you can also use the hex code to achieve the exact colors as your site.
• Experiment with different ad units and placement on your site.

Resources

• http://tinyurl.com/32794d

[lynsuz12]

on 10/31/2009 Learning more with each of your helpful articles I read. Thanks.

[gnosis65]

on 3/14/2009 I am new to all this and keep seeing references to AdSense but didn't know what it was. Thanks for providing this through and informative article. 5*

[sgfgirl]

on 2/24/2009 thanks for this info - I'm going to try it!

[joni04]

on 2/23/2009 Thanks for the info! *****

[bulletbutter]

on 2/19/2009 You should add somewhere here that you have to a website,blog or forum that has a reasonable amount of traffic. When I first heard about adsense I made a blog the same day and turned out to only average about $2/month. Without traffic you wont make 'easy money' with adsense. Good info none the less though. 5*s