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Step 1
You need to have a reason for people to come to your blog.
Direct response marketing is the basis of internet marketing and I
feel that it is vital to understand. You need a way to get your
prospects to respond. Here are two examples: 1. you can ask your
people on your list to ask any questions 2. You can ask them to help
you design a product. Each is gold because now you will know their hot
buttons to design the PERFECT product. -
Step 2
Great content. I'm going to hit this hard. You need to have
really good content. The reason people leave comments and create
communities is because they like your content. The more good content
you release, the more great comments people leave, the greater the
community and finally the higher your sales. Make it your goal to pump
up enough free content so as Eben Pagan says, the prospect says "if
this is what they are giving away, I wonder how great their paid stuff
is." -
Step 3
Internet marketing gurus are really fond of screen capture
these days. Invest in camtasia and whenever you're doing a
question/answer session show your prospects how many questions you
got. This puts you in authority position. In other words bragging is
not a bad thing here. By the way, if you'd like to see how you stack
up in this and other internet marketing techniques compared to some of
the most successful internet marketers, take the quiz in the resources
section below this article. People like to work with the authority, so
become the authority!
