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Step 1
Choose a scarf that matches your basic winter jacket. If you have a colored coat, select a scarf that compliments it. If it's a patterned jacket, opt for a scarf that is solid and if the jacket is solid, your scarf can be patterned or solid. You could look more put together instead of being mismatched. If you have a black coat, any color or pattern that you like would work well.
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Step 2
Pick a fabric that is comfortable. You won't want to have a scarf wrapped around your neck that is going to feel uncomfortable or itchy and that you're going to constantly be pulling on or have to take off. Also, you may want to stay away from scarves that have long fibers as they can get stuck on chapstick or blow in your face. Opt for a soft fabric that feels good against your skin and won't be irritating.
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Step 3
Select a scarf that is thick and warm. If you're going to buy a winter scarf, it should be one that isn't thin and is appropriate for the cold weather. Check the material to make sure that it's not flimsy by slightly pulling at the fabric. In addition, the width of the scarf should fully cover the back of your neck in order to keep the chill off.
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Step 4
Choose a scarf that is proportionate to the length of your coat. Whatever the length of your coat is, the scarf should be shorter so it doesn't poke out from underneath. Test the scarf out in the store and tie it how you normally would. Let it hang down in front of your coat to see if it goes past the hem.
