How to Write a Follow up Sales Letter
If you are sell anything to anyone, then you will want to read this article about the most important part of selling: the follow up. While contacting the customer by phone or in person after the sale is vital, follow up letters should also be used. Because anything after the sale is important, try composing your follow up sales letter by thanking your client, providing supplemental information, offering something of value for free and asking for referrals.
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Instructions
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Thank your customer or client for doing business with you. Let her know that you appreciate her business. Compliment her on her selection. Finally, point out something specific that she did to help the transaction run smoothly. This final step will help you if your business includes recruiting people to work with you or under you. This will also help your client to remember you, because you have pointed out something new that she does well.
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Provide your customer with supplemental information about her purchase. Explain proper care and maintenance about the product and tell her what to do should there be any problems. Also, if the product has a warrantee, inform her of details, procedures and deadlines regarding the warrantee. Finally, remind her about your company's guarantee, if applicable.
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Offer your customer something that she would consider of value for free. It may be a manual, catalog, promotional materials or even an item that will assist in the care and maintenance of the product. Also, inform her of upcoming specials or offers for your valued customers. Explain how, when and where she can obtain these deals .
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Remind her how pleasant it was to work with her. This will establish a comfortable relationship with her. Then explain that your customers are your greatest resource for your business, and ask her to tell her friends, coworkers and business associates about her satisfaction with you and your product.
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Tips & Warnings
The difference between successful salespeople and unsuccessful salespeople are their ability to maintain relationships with previous customers. By following up after the sale, you will become your customer's one and only salesperson of the products you offer. You should now be able to write a follow up sales letter that will boost your retail, response and referrals. To discover why you should never have to think about writing another sales letter again, click on the resources provided.
If you are satisfied with your current income through sales and your repeat customer base, then it is not necessary to use the resources provided.
