How to Boycott Motrin for Bashing Babywearing

Go ahead and get riled up at the insensitive marketing practices of Motrin, because Motrin has decided to attack an age old tradition that has helped women and families for thousands of years. In fact, Motrin believes that babywearing is a fashion statement, like a nametag, that helps identify a woman as an "official mom."

Difficulty: Easy

Instructions

1. Visit http://www.babywearing.org because Motrin conveniently decided to make fun of babywearing during International Babywearing Week. You can learn more about the history of babywearing, and the importance of wearing a carrier that fits.

2. Learn about how babies that are worn cry less than babies left alone, and imagine how listening to a baby cry can contribute to a headache.

3. Realize that making women look stupid impacts not only mothers but women in general. Like the stupid Yoplait Commercials "This is zen-wrapped-in-karma-dipped-in-chocolate-good."

4. View the commercial for yourself at the motrin.com website and see if you believe that it's insulting. What woman in her right mind would wear her baby just so she could look like an "official mother." Are non-baby-wearing mothers any LESS official?

5. Watch the video that shows women's reactions by clicking on the link in the Resources section below

6. Respond to the Motrin people by using the "contact us" feature on their website.

7. Respond also to their out-of-touch advertising agency that was paid $18 million to come up with that campaign.

8. Buy Advil instead of Motrin. Women buy over 80% of all over-the-counter pharmaceuticals. You can make a difference

9. Download Mamikaze's graphics to post on your blog (See the link in the Resources Section, below)

Tips & Warnings

• Don't take it personally. They made a bad decision and it's important for women to speak out about it.
• Share babywearing resources with women who are in pain from babywearing. If it hurts, you're doing it wrong. There are several carriers on the market that disperse weight differently.

Resources

• Video Slideshow of Motrin Ad Reactions
• Download the Motrin Boycott Graphics
• Latest from the frontlines on the Motrin Moms War
• Babywearing FACTS
• Motrin's Advertising Agency
• How and why I write 3 articles a day for ehow

[synchronicitys]

on 5/6/2009 I did not know about this, thank you for an informative article. I will be sure to purchase Advil or another brand of ibuprofen when needed.

[keytothestars]

on 3/26/2009 Thanks for bringing this subject out into the light. Babywearing is beneficial in so many ways! What a ridiculous ad campaign.