How to Create a Newsletter to Promote Content

Freelance writers are always looking for new ways to attract readers. This is especially true for those that have online content. After all, the more readers you have, the more page views you get. Increased page views can lead to better writing assignments and extra income. Before you think you're doing everything you can to attract readers, consider this: You can create a newsletter that is designed to promote your content. The newsletter can be printed out or published online. Either way, there are a few steps you need to follow to make sure your newsletter gets read.

Difficulty: Moderately Easy

Instructions

1. Choose a category of content. If you're a prolific writer, you need your newsletter to promote one category. This may mean having to create several newsletters each week. By creating a newsletter for each category, you'll attract more readers. For example, some readers will be interested in your food-related content, while others may be interested in your entertainment articles. Readers will want quick access to the articles they want to read, rather than sorting through content they aren't interested in.

2. Prepare an interesting introduction each week. Each week's newsletter should give the reader a feel for what's in store. For example, if you wrote several Christmas-themed articles that week, you may want to start off with a holiday greeting. The important thing is to create an introduction that's new and refreshing each week.

3. Provide links to your content along with a short description. Obviously, readers of your newsletter need a way to access your content. If your newsletter will be printed, provide the title of each article, along with the link and a short description. If you plan to send the newsletter through email or publish it on a blog, you can link the title to the article.

4. Add material that revolves around the articles you've included. When you create a newsletter, you want something that doesn't feel like an advertisement. Instead, you want to give the reader more than just links to your content. For example, if you've written about a certain product, provide the reader with a list of stores that carry the product at a great price. You could even include discount codes to online stores. The extra material makes the newsletter seem complete.

5. Get your readers involved. Ask readers to suggest content they'd like to see. This not only gets the reader involved, but it also gives you more ideas.

Tips & Warnings

• Keep article descriptions short, but provide enough material to make the reader want to read more.
• A newsletter with nothing but links and article descriptions seems like cheap advertisement rather than entertainment.

[eyeopening]

on 12/22/2008 I'd like to try this. Your instructions are excellent. :-)