How to Brand Your Business to Attract More Clients!

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By AnnEvanston
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Brand Your Business to Attract More Clients!

Often I meet people who have started a new business, or even bought into an MLM, or multi-level marketing brand, who think that the product is the brand. Not true. You are the brand.
Why would I choose you over others who do the same thing you do? Because you have a brand, – a very unique personality that “attracts” me to you.

Here are three simple actions you can take to help you define your brand:

Difficulty: Moderately Easy

Instructions

Things You'll Need:

pad and pen or your computer!

Step 1

create a powerful list first

Take five minutes and write down as many one-word answers as possible that answer this question: Who am I?
Once you have completed this list, go back through it and cross off every word that defines a role – such as wife, mother, friend, teacher. The words that are left – most might be adjectives – are who you are and represent the cornerstone of your brand.
Step 2

Now write two sentences using your favorite adjectives to describe what you do.

For example, here are some words that I use to describe who I am:
Influential, Strategic, Successful

My resulting sentences:
"Being influential and understanding strategies of influence have catapulted my business to the next level. I simplify these strategies of influence and buy-in so that business owners who work with me can increase interest and generate more business than ever before."
Step 3

Imagine if you sell a PRODUCT though a MLN and you create a brand that distinguishes you from others that sell it! Much more powerful! And if you have your own product or service make sure you have this too!
Step 4

Think about how you use those powerful words in your tag, your web site, and more! This is who you are, not what you do!

Comments

coriannlentz said

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on 11/6/2009 Great tips to define who you are, what your passion is, and to channel that into what you do and into your business.

JunieB said

on 12/22/2008 I wish I had this information 8 months ago. It's an interesting concept for direct sales but I've found it makes a difference, especially when times are tight, people remember me, not just my products.