How to use impulse factors in sales

These are important factors used for salespeople that need to have a commitment on the spot by the potential client.

Instructions

1. Fear of loss. Customers tend to want what they can not have or if they think it will not last long. How many of us went out and bought something because it was a bargain even though we did not necessarily need it?

2. Indifference. This is probably my favorite, having an indifferent attitude does not make you too "salesy", if the customer wants to buy your product or service is great if not it is the same with you.

3. Greed. We are greedy people, most of us at least. We tend to want what others want, so saying that the office next to theirs just signed a contract with you (of course say it only if its true),will make the potential customer more interested in listening more attentively.

4. Sense of urgency. We are all in a hurry, so sometimes in sales we can use this to our advantage, by first of all by having a short sales pitch and let the potential customer now that your offer or deal will not there for long and that you are in the area just that day.

Tips & Warnings

• These factors are the ones that are also used on infomercials

• http://www.ehow.com/how_4581952_prepare-sales-pitch.html