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Step 1
Find out where your target audience goes online. Research your target market to find their favorite websites and discussion groups. For example, if you sell crafts from your website, search on Google for related websites, blogs and discussion boards to find like-minded, potential buyers.
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Step 2
You can also use popular websites that have different discussion topics. For example, Yahoo Answers allows you to search for user's questions and answer them. Using the above example, if someone had asked about which are the best crafts to buy this season, you could answer the question and at the bottom, post your website link to your online craft store.
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Step 3
For online discussion boards at related websites, you should take time to read the postings and discussions online before posting anything. Get a better sense of the community rules and etiquette.
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Step 4
When you see a question you can answer, post a response to the website. Make sure you are polite and aim to be helpful without being too promotional. Most websites will let you place a small plug or link to your website at the bottom of your response.
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Step 5
You'll naturally build rapport with the members of the website community as you read and engage in conversation with them online. Even if you do not spend a lot of time doing this, you'll get free marketing from other people stumbling on your post. Also, the additional links from other websites may give you a boost in the search engine rankings for more free online promotion.
