How to Distribute a Press Release

If you've got a well-written press release completed and ready to go out, you're halfway done. Now you've got to get it in the right hands. Here are some tips to help you with press release distribution.

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

• Press release, electronically and in print
• Computer
• Fax machine

1. Target the newspapers. If your news is local, send the release to the local papers via fax and email. If it's national, you've got more work to do. Figure out which print newspapers you want to target. I always send releases electronically and fax them in. If you've got a good relationship with anyone at your local paper, you can probably bring in the release.
   

   
   What I like to do is my homework--find out the reporter's name who covers my topic and put it to his or her attention. Since I issue out regular releases on similar topics, I've gotten to "know" some people so that my releases are welcome.

2. 

   Use the Web for contacts. Now it's time to determine what online resources you can use to send your press release. Many news websites have staff listings. As I said, I fax and email my releases and always try to find a contact name so that things don't get tossed in the slush pile.
   

   
   One advantage to emailing your release is that some reporters prefer to be able to copy and paste material, which is a real snap when they have your information electronically.

3. 

   Consider a PR service. If you've got the money, you can use avenues like PR Newswire to distribute your release. Some services are free, but if you want optimal distribution you'll wind up paying for it. If you can afford that, it makes your life a lot easier and will save you tons of time.

4. Look into trade publications. When a client asks me to distribute a release, I always come up with suggestions for them to submit their release to a trade publication in their industry. This is a great way to get exposure and stay on top of your industry.

Tips & Warnings

• Proofread your release and make sure it is super professional and has the news component in the very first paragraph.
• Always try to attach a name to a release. Do some research and find out who the editor/reporter is that would deal with your topic.
• Do not get rude with people or follow up more than twice if you don't see your news appear. They don't have to publish whatever you send them.

Resources

• PR Web

[gwmaw7]

on 3/25/2009 Check out an affordable press release distribution service.. www.ibwire.com

[smilesatme1]

on 11/9/2008 Thank you Kristen!

[iamageniuster]

on 11/1/2008 Good tips. I might give this a try.