Things You'll Need:
- A Computer!
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Step 1
1: To have a development plan of the contents for the current year and the next ones
If you have a large quantity of contents during creation of the site, perhaps it is more judicious not all to put on line as of the beginning but to regularly add some pages in time.
It is also interesting to envisage the creation of a new section in a few months and already to work on its contents. And then to create another section every 6 month. -
Step 2
2: To publish at least a new page each month
If the site is never updated, which is the reason which will motivate the Net surfer to return? But if the Net surfer visits the site and notices new contents available, then it will return regularly in so far as it finds new contents. For the regular visitor, the webmaster indicates on the banner page which contents are updated and when new pages were added. -
Step 3
3: To create a page of topicality
A page of topicality is a way simple for each webmaster to propose regularly updated contents. It is a question of selecting information sources on line in the same field treated by the Web site. Then to create a page of topicality on the site, to put bonds towards the subjects of topicality by giving the title of information, the name of the source and possibly the date and some words of introduction. The webmaster visit the sources regularly and adds new bonds interesting for its public. -
Step 4
4: To propose an alarm contained and to send a message each time a new page is on line
Inform the public which the site offers of new contents. Do not wait that they return, give the their motivation. With a simple script cgi, the users leave their email address in a form. As soon as a new page is on line, it is enough to send a message to the list of distribution with the title of the new page and its bond. One can seize this opportunity to offer a reduction, to present new products and in general to improve promotion of the e-business. -
Step 5
5: To regularly publish a newsletter with bonds towards the site
With the same script cgi used for alarm, one can obtain the email addresses of the Net surfers wishing to subscribe with a newsletter. Preceding the registration form, it is recommended to announce the subjects covered by the letter and the frequency of its publication. The newsletter does not propose the entirety of the contents but only one part intended to motivate the subscriber to be clicked on the bond to read all the contents on the Web site. -
Step 6
6: To organize a contest
The contests are very popular on the fabric. They are free and gravitational. A contest regularly organized each month or each quarter makes it possible to attract new users and to give a reason to the regular visitors to reconsider the site. The contest does not cost much money. One can offer a book, exclusive contents or a market product on the site. The visitors who wish to take part in the contest leave their email address in a form, in fact a simple script cgi identical to that used for the subscription to the letter or alarm. One can seize besides the appropriateness of the contest for their proposing to subscribe with the newsletter. When the deadline of the contest arrives, one randomly draws the address from gaining. One asks for his postal address in order to send the price and one asks for the authorization to him of publish his name or his initial on the site. That will convince the visitors that the contest - and thus the site - are serious. -
Step 7
7: To manage a forum
It is probably the most effective way of fidéliser the public. But it functions only if the participants are motivated in poster and to react. The administrator must launch new subjects, put questions, answer the others, to congratulate the members, all in order to incite the Net surfers to take part. His Ainsi presence one it is not a question to pass his life on the forum but to show takes a care very particular to the negative messages in order to prove with all which you hold with your visitors and customers. -
Step 8
8: To propose on the banner page the new contents
The objective is to inform all the types of visitors who the site is active. On first half of the banner page a space is intended for the list of the most recent pages. One can possibly add the creation date and a short description of the contents. -
Step 9
9: To classify the most popular pages or products and to update
By using the statistics of the site, one obtains the list of the most visited pages. On the banner page or a specific page one gives the list of these pages in order to direct the visitors towards the most popular contents. It is then a question of bringing up to date the list regularly and of dating the update. -
Step 10
10: To bring up to date a list of events
The list of events in the field covered by the site is contents adapted to a public likely to take part in it. That can be exposures, living rooms, conferences, tele programs, films, etc If the page is regularly updated the visitors will frequently return and will add the page to their favourites.
One can also regularly inform the public on what occurs in the company or the site such as new employees, contracts, customers, offices, publicities, press releases, etc
One can as quite simply change the design in order to give the impression as the site is alive.
