How to Get Free Publicity for Your Product Or Service

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By John Jude O'Callaghan
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"John Jude O'Callaghn's 10 Tips on How to Write a Press Release and Get an Unlimited Amount of Free Publicity on a Zero Ad Budget."

Difficulty: Moderately Easy

Instructions

Step 1

1. Try to keep it to one page. Put, News Release -- Immediate, and the date at the top.
Step 2

2. It should be newsworthy and not be a thinly disguised advertisement.
Send your Press Release to all likely media
Step 3

3. Send it to a Named Person rather than "To the Editor" or "Features Editor.'
Step 4

4. Capture attention with a headline that's likely to interest readers of the publication.
Step 5

5. Don't phone after a day or two and say,"Did You Receive My Press Release?"
Step 6

6. Do not use advertising words like, "Amazing Value," "On Sale." "Highly Acclaimed," "Money-Back Guarantee." "Bargain Priced," "Limited Offer," "Limited Quantity." Etc.
Step 7

7. Do not mention the name of your company or the product more than once.
Step 8

8. Try to answer the kind of questions that an interested news reporter might ask..."Who, What, Why, Which, When, Where and How?"
Step 9

9. Write your news story in the Inverted Pyramid Style the media are used to seeing. Example: Put the most important points at the top and the not-do-important at the end.
Step 10

10. Put your contact information at the bottom and end with ###

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