Things You'll Need:
- A affiliate link, website, blog, or mlm program to promote.
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Step 1
Research keywords. The most important aspect of your campaign is to research and use the most effective keywords. Wordtracker.com has a free keyword research tool you can use. You will want to use the more obvious short keywords that will get clicks often. Then it's a good idea to find long tail keywords that have are getting fewer bids. These will recieve clicks less often, but will be cheaper per click.
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Step 2
Set up your pay per click campaigns. Set up the your ads trying a variety of eye catching topics. Be short and to the point. Remember that you will be paying everytime someone clicks on your ad, so make your ad as detailed as possible to avoid someone clicking when they may have been looking for something else.
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Step 3
Set up your max price per click, you can set this a little high with google, yahoo, and live. This works similiar to ebay, they will bid on your behalf up to your max price.
You will need to check with less known marketing companies such as miva as they may do this differently. -
Step 4
Review your reports after a couple of hours, and adust your individual keyword/keyphrase as needed. Adjust your max price up or down to achieve your desired position. There is no need to try to be first in the results, just set your goal to be on the first page. I normally try to be between 6 and 8
For the short keywords if they are not showing any impressions, or a low amount of impressions raise the bid as the bid is to low. For longer less popular keywords or keyphrases you will need to allow a few days or weeks to adjust.
