Magazine Printing in Toronto
The publishing industry in Toronto is as competitive as New York, Los Angeles and other North American hubs. Toronto's "Globe and Mail" and the "Sun" compete for newspaper readers on a daily basis. While these newspapers serve readers each day, magazine publishers can find readers in Toronto interested in in-depth reporting. Your magazine needs to be written well, proofread and formatted properly before working with a large-run printer in Toronto.
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Instructions
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Work with a magazine printer in Toronto that is capable of small, medium and large print runs. Your long-term relationship with a Toronto magazine printer like Tri-Tech will ensure that formatting, delivery and quality control standards are met. Ask for samples from prospective printers to determine if the ink and paper quality is ideal for your needs.
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Review competing magazines in Toronto to create a formatting style that is original and reader-friendly. Magazines like "Spacing" and "Toronto Life" are read by thousands of Toronto residents because they blend informative articles with eye-pleasing formats.
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Select a set of fonts for your magazine that will read clearly once hard copies are printed. You should play around with fonts that translate to headers, subheaders, captions and text to keep your readers focused on substance rather than style. Look at newspapers like the "Globe and Mail"or the "Toronto Sun" to determine which fonts work for publications using small print.
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Inspect each photo and graphic entered into your magazine before sending your publication to the printers. Your action shots from Toronto Maple Leaf games, joggers on Queen Street and tourists at the CN Tower need to be free of blurry spots to look good in print.
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Recruit interns from Toronto journalism schools to help with editing, formatting and other technical aspects of magazine printing. Make connections with journalism professors at Ryerson School of Journalism and University of Toronto-Scarborough to get leads on successful students. Allow your interns to meet with commercial printers, advertisers and writers to keep them motivated while working on each edition.
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Line up distributors for your Toronto magazine before sending the first edition to your printer. Contact independent bookstores, university bookstores and websites geared to Toronto residents to get your magazines in front of target markets.
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Calculate a cover price for your magazine that balances your monthly expenses, prices charged by competitors and Toronto's economic health. Offer discounted rates for educators, corporations and individual subscribers to encourage a steady stream of income.
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Tips & Warnings
Expand your printing budget each month if you plan to create English and French versions of your magazine. Your publication can reach French Canadians in Ontario and Quebec by offering articles in both languages. Consider publishing French articles online to meet the needs of your readers without busting your budget.
Reduce your expenses for each edition by taking care of stapling and shipping of your magazine in house. Ask your writers, interns and staff members to spend a day each month in an assembly line putting together professionally printed pages.
Schedule hard deadlines for articles, editorials and illustrations to get your magazine printed on time. Your commercial printers will charge premium prices for rush jobs that can sink your monthly budget. Ask your creative team to send in drafts and photos each week to ensure progress is made ahead of these deadlines.
Resources
- Photo Credit Photo by Pablo Flores
