How to Promote Content Through Yahoo! Groups
Freelance writing doesn’t end once you have submitted the article. This is especially true if you write for a company that pays for page views. You must promote your content if you want to increase your income. While using bookmarking sites may be easy to use, there are other ways to make sure your content gets seen. A great way to promote a large amount of content at once is to use Yahoo! Groups. In just a few short steps, you can ensure that your content is seen by hundreds, if not thousands, of Yahoo! users.
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Instructions
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Choose a category of content to promote in each group. If you are a prolific writer, you will want to choose one category for each Yahoo! Group. This ensures that you attract the right users to your group. For example, if you write food-related and health content, you would want two groups. This way, you will attract foodies to your food group and health conscious readers to your health group.
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Create a group where only the moderator can send messages. In order to promote your content, you need to ensure that your posts don’t get lost in a mass of emails from other users. When starting your group, you will have the option to only allow posts from the moderator.
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Prepare a weekly newsletter featuring links to your content. A weekly newsletter allows you to collect the content that has been published over the last week. Depending on the amount of content you write, you may overwhelm your readers if you send out a newsletter less often. The content section of your newsletter should feature the title of your articles, which are linked to the articles, plus a brief description of each article. This allows readers to quickly search through the newsletter for articles that they find interesting.
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Spread the word about your group. As a content producer, you’ll want to promote your articles to as many readers as possible. This means you’ll need to spend a bit of time bringing in new members. If you’re a member of other Yahoo! Groups, contact the moderator and ask if you can add a link to your group on her group page.
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Keep your readers interested in future newsletters. A newsletter that features nothing but a content section will get boring. You need to add material that is compatible to your content. For example, if your content is food-related, you might want to include recipes and websites that revolve around the content of the week.
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Tips & Warnings
You can also edit the settings to change who can post to the group.
Promote your group by adding a signature line to outgoing emails.
It’s important to keep on track with your newsletters or you may lose readers.
