How to Get Inventions to Market

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The fact that you've developed the latest set of electric curlers that sing doesn't mean your invention will sell. According to marketing experts, inventions--even those destined for success--take time to catch on in the imagination of the public. Introducing something new for everyday use can present an uphill challenge. However, you're two steps ahead if you start by thinking of useful items everyone can use. Focus on simple inventions that solve some sort of problem.

Instructions

1. File for a provisional prototype with the U.S. Patent and Trade office (USPTO). Make sure that this idea isn't obvious. Download forms to apply for a provisional patent. Fees change so check with the official Website in our Resources section for the most recent rates.

2. Find a firm to market your product. Unless you have great connections of your own, you will need some help. A marketing firm can get your product on TV and on the Internet. Look for marketing assistance wherever you can find it. Telebrands is a trusted firm that can use creative ways to get the word out about your special product.

3. Follow up with the marketing firm. While some companies ask for a year to get your product launched, Telebrands is more reasonable, offering a 90-day window. Note, Telebrands won't take just any product. Make sure yours has a good chance of going the distance before trying to get it to market.

4. Involve your friends. Word of mouth is invaluable. If your friends tell their friends, it will create a chain effect. Your creation could be the product of the century.

5. Be realistic about what the marketing firm can do for you. If your idea was good enough to be accepted by a company such as Telebrands, that's a good start. Keep in mind that approximately 1 in every 10 marketed products will really catch on. Try without placing all your hopes and dreams into one product.

Tips & Warnings

• Think about ways to solve problems with your invention. That is a great guide.

• Whatever you do, watch your pocketbook. Putting thousands of dollars into a new investment isn't wise or necessary.

Resources

• U.S. Patent & Trademark Office
• Telebrands
• Example of a Successful Invention