How to Host a Jewelry Home Show
Hosting a jewelry home show is a fabulous way to spend time with your friends, to discover the latest fashion trends and to earn free jewelry. Learn how to get the most out of your jewelry show in this step-by-step guide. Does this Spark an idea?
Instructions
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Understand that certain direct sales jewelry companies have been created with the objective to market jewelry during home shows through independent distributors. The first step to hosting a home show is to locate a consultant within a jewelry company that designs and markets the kind of jewelry that you enjoy. You also want to research their hostess plan to ensure that you get the most out of your jewelry show experience. Companies such as Lia Sophia, Park Lane and Silpada offer hostess benefits to anyone who hosts a party and meets the qualifying requirements. Premier Designs, Inc. is a company that offers impressive benefits to hostesses.
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When booking your show, be sure to choose a date that is convenient for you and your guests. Some jewelry companies offer hostesses additional benefits for having a certain number of customer orders. Park Lane offers an additional hostess gift when 10 customers place orders. Premier Designs rewards the hostess with $25 of free jewelry when 10 or more guests attend, regardless of how many people place orders, and an additional $25 when the hostess holds her show on the originally scheduled date.
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Create a guest list. Strive for 10 guests to attend. On average, one in four people that you invite will attend, so invite 40 people just to be sure. That may seem like a lot, but you'll be surprised how many people you can invite. They don't have to be your best friends. Consider the following list when making your guest list: friends, neighbors, relatives, coworkers, coworker's spouses, spouse's relatives and coworkers, children's teachers, children's friends' parents, doctors, nurses at the doctor's office, mail woman, church friends and acquaintances, social groups, and high school and college friends.
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If your consultant sends out invitations for you, be sure to give her your guest list with addresses and phone numbers as soon as possible. Invitations should be mailed out 10 days before the day of your show. Park Lane rewards hostesses when their guest list is sent to the consultant within three days. Whether you send out invitations or your consultant sends them out for you, it's perfectly OK to verbally invite people, too.
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If the jewelry company encourages hostesses to get advanced orders, make sure to obtain a catalog and show it to everyone. Be excited. The more excited you are about your show, the more excited people will be about attending. Those who can't will want to order from the catalog because they see how excited you are. Some companies offer additional incentives to hostesses who obtain advanced orders. Premier Designs, for example, rewards hostesses $25 for collecting $100 of advanced orders and those orders are applied to the total retail of her show. So that means that a hostess will receive $25 just for collecting those advanced orders, and the hostess receives a minimum of 30 per of her show's total retail. That is 30 percent of $100 is $30. You have earned $55 of free jewelry before your actual show. Collect those advanced orders.
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Call and email your guests the day before or the day of your show to remind them about the event. We all have busy lives, and most of the guests who do not attend, honestly just forgot. You'll be surprised how much this simple little step will help the attendance at your show. Remember to let the invitees know how excited you are to see them for your show. If someone says that she cannot make it, ask if she wants to help you out by placing an order.
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On the day of your show, relax. Your house doesn't have to be spotless and you don't have to lay out a buffet fit for royalty. Brownies and lemonade will do just fine. During the show, help the consultant make more sales by encouraging your guests. Tell them how great a certain piece of jewelry looks or would look on her. Your guests are more likely to purchase something when you suggest they do. Remember that you earn a percentage of your show's retail in free jewelry.
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Tips & Warnings
Understand the benefits of the different hostess plans. Lia Sophia offers 20 percent of your show's sales in jewelry credits. You choose four items at $15 (unless noted otherwise) and choose two items at half price. If you have 10 orders and two dated bookings from your show, you get 40 percent of your show's sales in jewelry credits for $15. Silpada provides up to 30 percent of your show's sales in free jewelry. In addition, you can enjoy free shipping on your free jewelry order, and you can purchase one item at half price. In order to receive these benefits, your show must have 10 or more buying guests reach a minimum of $500 in sales.
Park Lane provides a $20 shopping credit for each order collected. If you have 10 or more orders, you receive a bonus gift. You can purchase up to four items at half price. If three people book a show at your show, contact your consultant 30 days after your show and if the first two bookings reach $175 in retail sales, you receive a $50 shopping spree for $5, and if the third booking that reaches $175, you receive $100 shopping spree for $10. With three bookings, you receive $200 shopping spree for $20.
You may have to pay for certain benefits or shipping, handling and tax.
Check each company's guarantee program, and keep your receipt.
Remember to take care of your jewelry.
