Clothing is big business online. It's easy to buy clothing on the Internet and saves the buyer time and effort. Take advantage of this market by developing an online clientele that will buy this clothing. You can sell clothing online in various ways. Small business owners can choose between the available retail venues, or diversify by selling through several different online venues.
Things You'll Need
- High-quality digital camera
- Domain name
- Hosting package
Sell on Etsy if the clothing is handmade. A site for items made by hand, Etsy attracts a large and loyal clientele. Take several good pictures of the items and describe why they are special and worth purchasing.
Use eBay as a quick way to sell clothing, if it's not handmade. Millions of people browse eBay every day, so eBay listings don't have to be marketed outside the site. As with Etsy, take a good, clear photograph and describe the item clearly and with descriptive language. Many people make a living selling clothing through eBay because of the millions of people who buy through the site.
Open your own website to save on fees. If you are determined to have your own Web boutique, buy a domain name from GoDaddy.com or another domain seller and choose a host for the site. GoDaddy and MonsterHost.com both have low monthly hosting fees. The site can then be turned into a Web store with a page for each item of clothing. Use a good photo for each item and use PayPal merchant payment buttons to accept payment. This will allow anyone to pay you with a credit card or PayPal account.
Market your Web store by advertising online and using social networking. Hire a Web writer to write effective ads and articles to use for marketing. It will take some time for the store to garner attention and for the sales to start coming in.
Diversify. Open a Web store and sell clothing on eBay while your Web store is being marketed. That way, you're still making sales while attracting attention for your store.