How to Keep a Beauty Blog

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In the electronic age, anyone can have more than the clichéd 15 minutes of fame. It is no longer a prerequisite that you be a celebrity before coming out with your own book, record album or video, now that anybody can access even the latest up-and-comers by simply going online. If you wish to take baby steps in getting the word out about yourself and what you have to offer, a blog is one way to go about it. For a makeup artist or entrepreneur promoting a new line of cosmetics, a beauty blog that lures visitors back with an arsenal of helpful information can be a career jump starter. If all you currently have is a passion for beauty and cosmetics, you can still maintain a blog filled with tips and news; for this project, makeup artistry skills--though helpful--are not required.

  • Sign up for a personal blog or use the one on your networking site if you have such an account. Give it a name that is catchy and effortless to remember. Relax; you don't have to write lengthy entries. Quality matters over quantity, especially since many visitors to your blog might not have the time out of a busy schedule to read the words of someone they have yet to get to know.

  • Introduce yourself and state the purpose for your presence online. Let potential readers know what your interests in the beauty field are and if you have any licenses and certifications or just a vivid interest. Do not make any false claims; clearly declare when a statement you issue about a product or company is not a fact, but an opinion. Eventually, you might want to transfer the condensed version of your introduction and any disclaimers to a sidebar so that they are among the first things a reader sees when your site loads.

  • Make your blog more attractive by including media in your posts. Since beauty in this case relates to visual stimulation, give readers an optically active experience with pictures and videos that accompany your written entries. There is no need to repeat in writing what is already contained in a video--an introduction to the content or some helpful additional related information will suffice. The layout and color scheme also makes a difference in how pleasant a visit to your blog is.

  • Expand your range of topics to include your other areas of expertise that you can connect to beauty. This way your reader base has the opportunity to grow and so does your collection of entries. For instance, if you enjoy blogging about the latest beauty products, you don't have to limit yourself to writing strictly about them. If you happen to be a history lover as well, blog about vintage cosmetics and how makeup is ever-evolving through the decades. Categorize entries and give them tags that make it convenient for readers to find and revisit older posts.

  • Maintain a user-friendly blog that visitors want to subscribe to, especially if you have plans of monetizing it. Keep readers interested by regularly posting in your blog, be it everyday or at least once a week. The less frequently you add an entry, the more worth waiting for your posts should be. Give guests to your site a heads up on beauty deals, discounts and events, for example. Hold contests where lucky winners receive treats, such as a free makeover if you are a professional makeup artist, or full-size samples of your products if you own a cosmetics line. This way, you build a positive reputation for your business as well as benefit from some word of mouth promotion.

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