How to Sell Ads for a High School Newspaper

High school newspapers are usually somewhat grassroots affairs. Even if the publication is tied to a strong tradition, it is unlikely that all funding is provided by the school board. That is why selling advertisements is absolutely critical for the continued printing of student-run high school publications. However, selling ads can sometimes be a daunting task. Read on for tips.

Instructions

1. The amount you charge for advertisements will be largely dependent on how much funding you need for printing costs. The cost of the ad should also correlate to the size of the ad. Full-page ads will cost significantly more than business card-sized or quarter-page ads. Ad rates should also be dependent on whether it will be designed by your staff, and whether it is full color or black and white.

2. Make an advertising kit--it should be typed and designed to look as professional as possible. Include information about your rates, your audience and what advertisers can expect when they purchase space. Explain why they should purchase ads. It would also be a good idea to include samples of advertisements if possible. Add contact information as well.

3. Play to the sympathies of your family and friends to see if they will purchase ads. If they have a small business of their own, stress to them how much less it is purchase an ad in a student newspaper than a professional paper.

4. Solicit ads by calling businesses. Ask to speak with someone in the promotions department. Then inform them of what you have available and see if you can pique their interest.

5. Visit local businesses with your advertising kit. Dress nice. No sympathetic business owner can resist an ambitious student. Be respectful and courteous to boost results.

6. Be appreciative of your advertisers--this will keep them buying for future issues. After you have printed your issue, send a copy to the advertiser, thanking them for their help. You can even include paperwork explaining how they can make their next purchase.